MISCELLANEOUS

Easy Money by Mail

ALBERT E. ULLMAN IN APPLETON’S MAGAZINE June 1 1907
MISCELLANEOUS

Easy Money by Mail

ALBERT E. ULLMAN IN APPLETON’S MAGAZINE June 1 1907

Easy Money by Mail

ALBERT E. ULLMAN IN APPLETON’S MAGAZINE

The number of business concerns obtaining money fradulently from the confiding public is rapidly increasing. The daily exposure of the methods adopted by these firms has little influence on the thousands who are ever ready to patronize a “get rich quick” scheme. The following article illustrates the methods used by such establishments.

IT would be futile to attempt to estimate the amount of money that is annually contributed to the “get-rich-quick” schemes, high and low, large and small, that are perpetually thrusting their allurements upon the confiding public. From farms and plantations, villages and cities, the pluckings are drawn into the swindlers’ hands, thanks to cheap publicity and the United States mail. The bucket shop, the wildcat mine, the tropical plantation, and a multitude of other variants of investment charlatanry that maintain some of the forms of legitimacy are conspicuous enough, and well enough identified and exploited.

But in addition to the vast sums filched from the thrifty by uncaught scroundrels, there are other millions taken from the almost empty pockets of the poor. Some of the schemers use the same old offer of something for nothing, and their dupes yield to the cries of the barkers and are numbered among the sadder and wiser thousands. Again, they pose as philanthropic employers trying to induce you to do a little light work for a princely wage, and if you fail to be-

come entangled in this variety of web you will receive more conservative offers of fairly good salaries for a fair amount of work. But always a dollar or two of the applicant’s little fund is required as a measure of good faith.

Some of these schemes fall under the ban of the federal statutes prohibiting the use of the mails for purposes of fraud, while others preserve the forms of propriety and keep within the law. It is upon the former group that the penalty of the post office “fraud order” falls, when attention is drawn to a culprit. But the force of post office inspectors is inadequate and the punishments are light, so that the swindler feels a minimum risk of conviction and punishment.

The post office department has the right to issue a “fraud order” at will when the fradulent nature of an affair is proven, and the last report of Postmaster-General Cortelyou contains a remarkable resume of the benefits conferred upon the public by the vigorous exercise of this power. In the two years ending with June 30,

1906, the post office department issued 630 fraud orders, which was seventyone more than were issued in the preceding four years.

The line between “fraud,” “sharp practice,” “smartness,” “good business,” and “legitimate business methods ' is a difficult one for some to trace. It is to be presumed that the enterprises which no not bring down upon themselves the application of the fraud order are not frauds; but with this admitted, it is still not without interest to observe the intricate and astute methods utilized to draw money in small sums from a multitude of people.

Imagine that you are a hard-working man with a large family, earning a wage that barely supports your household. You would like to discover some means by which you could make a few dollars extra each week. Your regular employment occupies your daytime, but the evenings might help to relieve your burdens. Your thought naturally drifts to the “want” columns, where “business opportunities" are arrayed in great variety.

Among the advertisements you observe the following:

$7 per 100 collecting names. Book holding three hundred names and instructions 10c.

AMERICAN DIRECTORY CO., Brooklyn, N.Y.

This sounds reasonable, and a hundred names should not be difficult to collect in the unoccupied moments of the evenings. So you write, inclosing the ten cents, and in reply come the following instruction, accompanied by a small blank book with spaces for 300 names and addresses :

INSTRUCTIONS For Collecting Names $7 per 100 made collecting names. Book and instructions 10c.

AMERICAN DIRECTORY Co., Brooklyn, N.Y.

Dear Friend :—Your reply to the

above or a similar advertisement has been received by us. Our method of collecting these names is as follows : We

publish a Mail List or Agents’ Directory. This list is used by the leading publishers and novelty dealers in the United States to mail agent’s propositions, Catalogues, Papers, etc., thereto. Persons having their names inserted in this list will receive Papers, Catalogues, Circulars, and useful articles free of charge, and the cost is only 10c. Our collectors charge 10c. for each name to be published therein. In remitting to us they keep 7c. off for their pay.

Look around among your friends. You can find dozens who will invest a dime, and they will receive a large mail in return. Write vour name on the slip below, cut it off and let your friend read it. We can furnish you a rubber stamp to print your name for 30c. postpaid, with pad and ink.

Three Parties Concerned in This Business.

They are the collector, the subscriber, and the publisher, and this business is mutually beneficial to each party, thus : The collector receives a large commission for collecting, the subscriber receives an abundance of mail matter, and we, as publishers, gain the usual profit in the printing business. We send you herewith a blank book holding 300 names. You can return it at any time, whether it contains 300 names or less, remitting us 3c. for each name collected. If you cannot collect names now, please preserve the blank book, and if you can find time in the future we will be glad to receive names from you at any time. Others are sending us names right along and report the work easy, and it is profitable. Many of our collectors employ sub-collectors, paying them 4c. for each name. Do not enter the name of any person free. Always collect 10c. for every name. Remember this. Every person whose name you send us with 3c. gets a big package of Circulars, Catalogues, etc., by return mail and they keep on coming for months after their name has been published in our Directory. Go to work and see what you can do.

Yours for business,

AMERICAN DIRECTORY CO.

Brooklyn, N.Y.

YYu look at the empty blank book and begin to reflect. You have paid ten cents for an article worth half a cent. It is perfectly plan how this has proved beneficial to one of the parties. Next you are to collect names —a salable commodity’—which you hand over to the publisher of this mailing list, with $3 bonus. He promptly sells his list to various manufacturing, novelty, and cheap publishing concerns, thereby drawing down a third profit. In other words, you

pay him $3 a hundred for a commodity that he would be glad to buy from you. Whether you get ten cents a name from your subscribers or not is none of his concern.

Accompanying the directions comes a batch of samples—the sort of literature the subscriber may be expected to receive for the privilege of paying ten cents and surrendering his name. A book on health and disease, or rather a prospectus or leaflet of one, published by the American Book Agency, Brooklyn, N.Y., the price, $1. The same agancy in more colored leaflets offers to sell you “500 Successful Money-making Formulas and Trade Secrets” fon twenty-five cents; a “Reliable Coin and Stamp Value Book” for ten cents; and “5 Great Money-making Schemes” for the same trifling sum. That is all the American Book Agency offers you, but now on a green paper slip the American Agency, also in Brooklyn, puts before you the “Name Dealer,” a guide to the selling of lists of names—you can have this for a silver dime. It likewise offers you a packet of “Cupid’s Sachet Perfume,” the odor of which “it is almost impossible to wash away !” The name of the American Mailing Agency of Brooklyn is on another strip of paper. Thus you have received printed matter from the American Agency, the American Book Agency, and the American Mailing Agency—all in Brooklyn, from the American Directory Company, of the same place. In this same Brooklyn also the Progressive Monthly offers you a three months’ subscription. It begins to look rather like a fourth profit—does it not ?— and your share of the “mutual benefit” seems to grow smaller the nearer you get to it.

Perhaps you are still uncertain. Well, hold on. Down in one corner of the envelope in this, printed on a little pink slip :

YOU CAN EASILY MAKE $50 per 1,000. Pastingup small gummed stickers. Positively no further work whatever. It’s new and a sure winner. Send fifteen one-cent stamps to start at once. For name of company that furnishes stickers and full instructions, Address,

American Novelty Co., Parkville, Brooklyn, N.Y.

This new offer may have something in it. So you send fifteen cents. Now you open the return mail to see how “you can easily make” that fifty.

You get no reply from the American Novelty Company, but in a few days a communication arrives from the Waverly Brown System, of Merrick, Mass., with a circular explaining the “gummed sticker” plan. It is headed with a statement that the Waverly Brown concern is the largest mail order house of its 'kind in the world, with over two hundred cooperative companies, and possessing a cable address. Here is the “sticker” idea for getting money as set forth :

Attached to this circular you will find a Gummed Label, and on it you will see the nature of the article advertised and our attractive method of selling it. It is the only article of its kind on the market that is sold on this plan. It is estimated that more people are in actual need of this article than any other known to mankind. There is ALWAYS a demand for it. Now, all you need is some stickers like this with your firm name on them. Select any name you choose, such as the “Star Mfg. Co.,” “Brown Mfg. Co.,” “Home Mail Order Co.,” or any name you may desire. All orders will come direct to YOU and you keep the money from the first order and send us the order to fill direct to your customer. HALF OF ALL THE MONEY THAT COMES IN IS YOURS and the other half is OURS. Now add your name and address (firm name) to attached sticker and address to the 20th Century Adv’g Agency, Springfield, Mass., and have them print you 1,000 stickers at $1.50 per 1,000. When you get the stickers paste one in the closets of every Saloon, Hotel, Barber Shop, Depot and other public places.

1,000 STICKERS ARE THE SAME TO YOU AS 1,000 AGENTS WORKING FOR YOU AND THESE AGENTS NEVER SLEEP but keep pulling orders for you for years. They would bring you in many DOLLARS before they would have to be replaced. The number of orders you will get will depend ENTIRELY on the NUMBER of stickers you paste up. Remember this also, that if 1,000 STICKERS WOULD BRING YOU IN $500.00, THEN 20,000 WILL BRING YOU IN $10,000. Not bad for the small amount you spend for stickers, is it ? ? ?

MANY MEN AND FIRMS WOULD CHARGE YOU FROM $5.00 to $10.00

FOR THE ABOVE PLAN that we give you for a mere trifle. Try and appreciate this by giving the business the trial it justly merits. It’s NOW “UP TO YOU.” Are you with us??? If so, SEND US $1.50 AND LET US PLACE YOUR FIRST ORDER WITH THE LABEL COMPANY FOR 1,000 STICKERS.

WAVERLY BROWN SYSTEM, Merrick, Mass.

The articles offered for sale by the sample “stickers” make it improper to quote them here.

Now, is not this an easy way of making $50? Surprising you never though of it before. Thus far you have paid the American Directory Company ten cents for a half-cent blank book and an offer to accept names from you for a mailing list, accompanied by three cents each ; fifteen cents to the American Novelty Company to discover how “you can easily make $50 per thousand, pasting up small gummed stickers,” which brings you an offer to sell you the “stickers” at $1.50 per thousand, and if you receive any orders for the thing advertised to share the money with you. With this last advertising matter you find a slip of the Twentieth Century Advertising Agency, offering you the same inducement to secure names for a big mailing list that the American Directory Company took your ten cents for. Thus one circle is completed, and your effort to make some extra money has ended where it began.

It would appear that a chance to earn money after work hours, in the comfort of your own room, merely by writing postal cards, would be a lucky opportunity, and you feel fortunate indeed when among a column of advertisments you happen upon this :

$20 a week made by writing postals at home during spare hours. 10c. for particulars. Eastern Brokerage Company, P. O. Box 365, Montreal, Can.

You send ten cents and receive in reply the following information printed on cheap paper and addressed to you in lead pencil :

DEAR FRIEND :

Your remittance received for which we send you two of the best formulas yet

invented and each worth more than a dollar.

EXCELSIOR BEAUTY CREAM Mix; 1 oz. each, Borax, Glycerine, Tincture Benzoin, 10 oz. Rose Water, with enough boiled water to make one quart. Directions : Apply to hands, face or body as often as desired, a very small quantity usually suffices, rubbing well until dry.

PEERLESS PAIN KILLER

Mix; 2 oz. Spirits of Camphor, | oz. Tincture Guiacum, ^ oz. Tincture Myrrh, 4 oz. Grain Alcohol, with enough boiled water to make one quart. Directions : External, Apply to part rubbing well in. Saturate flannel and tie over affected portion. Internal, £ teaspoonful in i glass water twice a day cures internal pain.

I also send you free, full details, copy of postal, etc., of the greatest moneymaking scheme ever invented netting anyone $100.00 a month if properly coached. Here it is.

Buy as many postal cards as you can afford, 25 will start you. On each write or have printed the following :—

DEAR FRIEND ; One hundred dollars a month simply mailing postal cards from your own home in leisure hours, nothing to sell or buy : No Medical, Toilet, Book or Coupon Scheme. Perfectly hones! and legitimate. I will send you full details if you will send me 25 cents for two formulas each worth a dollar for making preparations used every day in every home but in no way connected with above plan, which remember I send you free. Send to-day and address.

Sign your own name and address and mail to such people as you think would be interested in such a proposition. And to each who remit the 25 cents for formulas, send them “An exact copy of these Instructions” from “Dear Friend” to the Signature including every word.

This plan is perfectly honest and legitimate, as you sell the two formulas for 25 cents and give the scheme absolutely free. Send out only 200 postals a week costing but $2.00 and as more than one-half usually respond you make $25:00.

Sign your own name and address.

Here is a concern that not only wheedles you and thousands of others out of a small sum but suggests and tells you how to go into business and wheedle others by an endless chain. And very guileless and easily caught you would be if you followed this advice to the letter. First you are told to write to such persons as you

think would be interested—naturally friends—and then sign your own name and address. Then you are told to use a postal system which is rather expensive. No hint is given of following the plan of advertising for “suckers” under a company name and thus saving money and keeping your identity under the surface.

About fifteen years ago in Chicago a firm began advertising broadcast in the “Help Wanted” columns of the newspapers for men to distribute circulars and advertising ma der of one form and another and to tack signs. Since that time others have been born into the business until now some eight or ten concerns advertise for the same class of help in the same columns of the same newspapers.

The following want a<U , clipped from a single advertising page, show the kind of appeal offered to (hose out of employment or seeking to better their lot:

WANTED—Men everywhere, ^ tribute samples, circulars, etc., $3 to $5 thousand ; permanent occupation. American Union, 12 State St., Chicago.

WANTED—MEN EVERYWHERE; good pay, to distribute circulars, advertising matter, tack signs, &c.; no cancassing. National Adv. Bureau, Chicago.

WANTED, EVERYWHERE - HUSTLERS to tack signs, distribute circulars, samples, &c.; no canvassing; good pay. Sun Advertising Bureau, Chicago.

WANTED—Hustlers everywhere; $25 to $30 made weekly distributing circulars, packages, overseeing outdoor advertising; experience not needed ; new plan; no canvassing. Add. Merchants’ Outdoor Advertising Co., 79 Dearborn St., Chicago.

$20 WEEKLY easily earned (position permanent) distributing circulars, samples, etc. For particulars, Commercial Advertising Association, Philadelphia, Pa.

Now, to the man in search of employment the similarity of the advertisements would prove puzzling, to say the least. They all offer the same work at the same business for about the same pay. Well, of course, some of them may have filled the position in your locality and the act of Talley-

rand would be to address postals to all of them and then accept the first offer of a position.

In response to your query there is a perfect avalanche of mail. The first to win the race to your mail box is the Commercial Advertising Association, of Philedalphia, with a small brochure from which some paragraphs are submitted :

Our object is to obtain a man in every district to distribute samples and advertising matter for over 800 of the best advertisers in the United States and Canada who require the services of Distributers, Bill Posters, Sign Painters, etc. As you have perhaps learned, the house-to-house system is fast taking the place of newspaper advertising, and it has been demonstrated to the larger advertisers that the former is less expensive and vastly more remunerative.

There is no business under the sun for any and all classes that will equal the distribution of samples, circulars, and general advertising matter; no business that can be gone into without capital or business training that promises such certain and rapid results. We can tell what’s in a man by the way he distributes his first ten thousand circulars and samples. Some men after earning fifty or sixty dollars in ten days or two weeks, feel like loafing awhile and are apt to get careless. Getting so much money so easily is a new experience to them.

Our success has induced many other concerns in this and other cities to pattern after our literature, and to flood the country with advertisements and other printed matter containing allurements that are outrageous misrepresentations, to say the least.

We have, at a great expense, compiled and published a Directory, giving the names and full addresses of the firms in the United States that would employ the services of our representatives. The Directory, of itself, is worth many times the first payment of membership fee either to those who are in the business or contemplate engaging in it.

TO BECOME A REPRESENTATIVE OF THE COMMERCIAL ADVERTISING ASSOCIATION you must use our Directory, as this is the key to success. The price of the Directory and blanks is $2.00, which includes a life’s membership in the Association. But in order to convince you that the business is solid and profitable you can avail yourself of the following offer : send us

$1.00 and we will send you (charges prepaid) the Directory, Full Destructions, Membership Certificate, Etc., Etc., and everything to start you in business.

You now turn your attention to one of the other letters. The first that reaches your hand is that of the Merchants’ Outdoor Advertising Company, Chicago. This concern lays the same kind of a proposition before you that the philanthropic association in Philadelphia has made.

We demand membership fee in advance for several reasons. It takes money to conduct or.r business properly and it would be quite unfair to expect us to advance all the money to start a distributor in the Out-Door Advertising business; the membership fee of $2.00, paid in advance, does not begin to cover this expense.

Like the Commercial Advertising Association the Merchants’ Outdoor Advertising Company has a few words to say about its esteemed rivals in the same line of doing good for the out-of-work. It must edify the others to read this :

Several firms claiming to be engaged in the Out-Door Advertising business have copied a portion of our circulars, and have attempted to imitate our methods, but we want it understood that we are in no way connected with any firm, association, or league.

The next appeal for money in the shape of a collection of printed matter is that of the Continental Distributing Service, Douglas Arcade, also Chicago. Its literature seems to have been written by the same hand with the exception that in one paragraph it is more candid than the others so far.

Our Charges for all this—for establishing you in a pleasant and profitable business of your own, a business that may pay >ou thousands annually—is One Dollar. Do not imagine, however, that we desire you to suppose that we are conducting our business on purely philanthropic principles. What, therefore, do you care if ninety-five cents of the dollar invested with us, in exchange for the above advantages, was a net profit to us ? You would be rather pleased than otherwise, hence to discuss the matter further is folly.

Following in close wake is the Sun Advertising Bureau, Chicago, with the same literature and an offer to take only $i of your money. The advertising brings you the information that they have been doing business at the same old stand since 1895. The

Oakland National Bank is given as reference.

Comes another, the National Advertising and Distributing Bureau, established in 1885, with offices in the Oakland National Bank Building, to which financial institution the Sun Advertising Bureau refers, as also does the National. The National wants $1 for putting you on the road to fortune, and tells you to make haste before the fee is raised to $2.

The motto of the National is “Keeping everlastingly at it brings success.” A second letter coming from them a day or two later has this significant statement from Mr. O. F. Griffin, the manager :

The moment I saw your letter I was impressed with the fact that we ought to have you with us. I can see an opportunity for you to build up a lucrative business. We want honest, hardworking men like you, and I feel absolute confidence in your success. We have had some difficulty in getting just the man we want in your town, and I wish to appeal to you to reconsider your decision if you have made up your mind not to join us.

All of this is laughable when you discover that this extremely flattering letter is printed in imitation of typewriting, and that even Manager Griffin’s signature is printed. The National also has a word to say about the others in the same business—in fact it shouts a warning to “Beware of fraudulent bureaus.”

Next to gain your attention is the Universal Advertising and Distributing Company, Drexel Bank Building, Chicago, which bank it gives as reference. Its printed matter is worded like that of the others except in the case of one leaflet, which, with the exception of a change of five or six words, is a duplicate of a similar leaflet put out by the National.

The Empire System, Chicago, now comes along with the same talk and the same proposition for $1. It claims to be the oldest in the field.

It is refreshing to read the several ounces of circulars and leaflets sent by the American Distributors’ Union, Chicago. The A. D. U. desires $2 of your money, but it asks for the

coin in a slightly different way. Namely, you do not join an association; you merely pay them to represent you. They seem almost original until you strike the “general information” circular which is simply a repetition of what the others have given you.

Now by this time you have discovered that all these concerns use “come-on” advertising; that is, they offer employment to you without mentioning that any of your money is wanted. Next you find they do not offer you employment—you are merely beseeched to join and association or hire them to represent you.

Next—no distinct promises of employment are given; only vague generalties, beating around the bush. They promise only to attempt to get you distributing, to send your name to some leading advertisers, and to send you a directory of advertisers, to whom you can write. Therefore you are not given the immediate employment you seek which the little “want ads.” would lead you to believe was offered.

Again you notice that all the printed stuff with the exceptions of a few twists and changes, is identically alike, and all make similar propositions with similar objects in view. Then you have the word of the majority of them that the others have copied their literary efforts, have broken their promises, and are running fraudulent games.

Still to be absolutely convinced you may want more evidence. So you get a friend to write them and he receives the same choice of assortment of the job printer’s art. All of them say they need a representative or member, or want you to represent them in your particular county, locality, vicinity, or section. So you sit down and write the Commercial Advertising Association of Philadelphia, inclosing a $i bill in the registered letter. You state carefully that as they want a representative in your county, yon wish to be that representative, and that unless you are to have your county exclusively they can count you out and send vou back the dollar.

Back comes a neat certificate of membership, dated and numbered, and setting forth your name ; also a fortyeight-page booklet, containing a list of firms and companies that advertise largely, and several pages of old almanac stuff on hints to the injured, rates of postage, how to clean marble, and so on. When your friend, who has received a letter from the same association, writes to them for the same county exclusively, and sending $i receives a beautiful certificate like your own, you are finally convinced that another effort to earn money in your spare time has gone astray.

Another enterprising business is the Rogers Silverware Company, 608 Chestnut Street, Philadelphia. A young lady in Wisconsin was the recipient of a letter from this concern that surprised and delighted her. The text of it is given here :

Dear Friend :

The list has just been completed of the fortunate persons who are to get a present and you are one of them.

The present, which we hold subject to your order, is a beautiful four-piece set of silverware (full size for family use) which we will send prepaid in a Im. Leatherette Case, silk finish lined, securely packed in a strong outside box, upon receipt of 97 cents, a charge which we make for packing, shipping and cost of prepaying charges to your door ; and we guarantee safe delivery and against breakage.

We positively will not ship C. O. D. but will deliver the set unpacked, without charge, to anyone who calls at our office and presents this letter duly signed by you.

In sending charge of 97 cents, kindly do so in cash or 2-cent stamps, express order or registered letter ; and this 97 cents covers charges of every description, including prepayment to your door.

It is necessary that you reply within fifteen days or we will not hold present for you.

Yours very truly,

ROGERS SILVERWARE COMPANY. Diet. G. M. R.

The letter head upon which this was printed in imitation of typewriting—despite the “Diet. G.M.R.”— has a beautiful cut in red of a chased silver teapot, sugar bowl, cream pitcher, and tray. The telephone and cable addresses are given and the

name of the firm is printed in black with the information that they are “Wholesalers and Retail Dealers, Distributors and Importers of Silverware Sets, Silver Services, etc.”

It burst upon this “dear friend” as something of a surprise that a number of gentlemen associated as the Rogers Silverware Company—but totally unknown to her—had especially selected her among others as the fortunate recipient-to-be of the “beautiful fourpiece set of silverware” shown in the letter head, no doubt. To be sure, admirable artistic self-restraint is evidenced in the text itself. No mention is made of the composition of this “beautiful set,” but, surely, any seeing eye can count the four pieces in the engraving and read the “four” and “family size” in the letter. What need of further identification? And “silverware,” too, is such a deliciously vague word ; so full of undefined hopes—they might be solid !

This letter, of course, was sent to a distance from the office of the address. Probably the adressée would find it inconvenient to make a journey almost across the continent to inspect in person a “present” which, except for the ninety-seven cents shipping charges, would come free for the asking. In this instance, however, it aroused such avid curiosity that advantage was taken of a coincident visit to Philadelphia, to call in person for the gift. Telephone connection, “Walnut, 139,” and cable address, “Silvo,” looked very impressive on the letter head, but no Rogers Silverware Company appeared in the telephone book, the city directory, or in any financial rating list. In the building directory of 608 Chestnut Street, an office building, no Rogers Silverware Company either. The name of a Rogers appeared as having an office on the fourth floor, but apparently without connection with the silverware company, which inquiry of the elevator man developed had an office on the sixth floor.

Getting off at that floor, there indeed the visitor found “Rogers Silverware Company” showing black against ground glass of a door. The

“company” occupied several small offices filled with desks and typewriters and inhabited by a number of boys and girls.

Upon the caller's entrance, and before any word could be spoken, a somewhat noisy youngster called out loudly a name which brought a comely young girl from an adjoining room. She arranged a scattered wisp of hair deftly with her right hand, at the same time placing a lead pencil snugly into her psyche knot as she came forward to greet the visitor. The letter of gift wras presented to this amiable young woman, and she smiled sweetly and said: “We have had such a rush on the sets that we are all out, but we will have more in a few days, and if you leave seventy-five cents we will reserve one for you.”

“What is the charge of seventy-five cents for?” she was asked.

“Why, sir, for the set,” she said, smiling even more sweetly ; “we charge twenty-two cents for packing and sending and seventy-five cents for the set. Er-r the letter—that must be a mistake. We don’t give them away ; no, sir.”

Could the visitor see a sample set. “Oh, yes, there is one,” she interrupted. A small box was handed over. The covering was not even leatherette but an imitation—or in other words, an imitation of an imitation of leather. Then the cover was removed, revealing, not the sumptous silver service so seductively shown in the cut on the letter head, but a humble butter knife, a sugar spoon, a fork, and a gravy ladle. No stamp indicated the manufacturers, although the young woman said, “Yes, we make them.”

“We guarantee them for three years, she called as the visitor opened the door to take leave.

Although the letter expressly stated that the “set” is a “present,” and will be given “unpacked, without charge” to anyone presenting the firm's letter, duly signed by the recipient, at the home office, seventy-five cents, was asked, the other twenty-two cents covering packing and shipping charges—the letter set down the whole

ninety-seven cents as against the same charges.

One more mystery to be cleared away: the benevolent solicitude shown

the interests of an unknown addressee. The young woman volunteered quite frankly that all names were bought

from a name broker !