REVIEW of REVIEWS

Paris Street Sails on Deep

French Merchants Use Unique “Shipshop” to Advertise Goods

New York Times November 1 1921
REVIEW of REVIEWS

Paris Street Sails on Deep

French Merchants Use Unique “Shipshop” to Advertise Goods

New York Times November 1 1921

Paris Street Sails on Deep

French Merchants Use Unique “Shipshop” to Advertise Goods

New York Times

FLOATING stores carrying all manner of goods intelligently and artistically displayed from world’s port to world’s port is the latest venture in French commercial propaganda. The New York Times tells of the new “shipshop” as it is called:—

“Some days ago the shipshop began its adventures and according to the results the French government and the merchants involved will decide whether they should fit out more shipshops to tour the ports and countries of the world.

“Its name is the Raoul Briquet, as trim a craft as was ever built in the old yards at Nantes. But no ship ever sailed with a stranger cargo. Instead of having its hold stowed tight with goods, it carries along its decks and in its cabins complete shops over which are the names of many of the most famous firms in Paris.

“On board the Raoul Broquel there is, in short, a miniature Paris for shoppers. At one store they can get all the choicest groceries and wines of a famous firm. At another, they can buy lingerie; at another, drugs and medicines; at still another combs and articles of toilet, and so on.

fc» “From Nantes the start was made last week and the shipshop has arrived at

Libau in Lettonia, for her first tour is to be of the Baltic seaports. There is an opportunity there not only for good propaganda, but for good commerce and, according to the telegrams from Libau, the shipshop no sooner opened its doors than the whole population, hearing that Paris had come to town, flocked down to see and to buy.

“The ship has been chartered by the French government for the venture, but all the shops on board are private ventures, paying deck rent and out to advertise their Paris emporiums and to do direct business. Like the bagman of old with his wares, the ship will go from port to port all round the Baltic sea—Riga, Danzig, Reval, Helsingfors and Petrograd, if possible selling its goods and advertising in these new countries the names of all the shopkeepers represented on board.

“As much as anything, the shipshop keepers who have formed themselves into this company, called Société Transbaltique, hope from this initial voyage to find out what people want most to buy from Paris. By taking their shops with them and exhibiting their wares aboard, they claim they can do it better than by any other way now being used.