The Exhibition which went to Wembley to learn, and found that
it could give pointers even to this famous Empire Extravaganza
AFAIRY city pricked agaitnst the night in myriads of twinkling lights; the of fountains; music from world-famoust orchestras and bands weaving stling in the soft summer darkness; firespangling in golden showers across the purple are of the roar of applause from ten thousand throats as the colorful pageantry of the grandstand spectacle unfolds. sideshows, soft drinks and ballyhoos and great buildings, tracked through by eager multitudes of sightseers and customers at this, the Canadian National Exhibition, the largest most influential and most successful annual fair the world has ever seen.
.ets •ep i s n to la1.~e and sea, and the moisture -awn up t't rn the cteat waters arol scatters its benefi- ver the i. In a thousand streams the product --,~`id ,irtd k~rs~n, tact-)ry. st ul~o. (lesh, orchard and firm fl~w:~m~ this cream ocean of industrial and social a h Tne sh~p windows of the world are gath -am~ area tcv~'e as hi~ as \Vemhley, and the resultant fler~t D t~e ni:re tiiam~ a million ..-.t,--.--.
05 t)~n~s a b~.imper crop ot orders n is wa-ir. Insii.~ the huge huiiIings, ikter'ulIy tecorated lOot i~. stafls ar~ i r€s~rved spac~s -rCa': the finest ;g3n~t cancreare::rz~ofieauty aI u:C~tv At~ air caflery simple, am t a;s'ere, n fls s nrc of the finest A ii :~:` )f th,new and old worlds. - n e - rar,sportatlon huClings. C .i.ur;ng and up-tn-late in m - .. - th rn rsrrarc-d by Ingenious ho-n cosr remendousl', to Iu-e Tn tt'adjan National al, economic and fl I ls'rra `icr ion n a otossal cale.
ra k ye.v r ns Exrth n man - h rear n.~d ut. br )adened `ç~ emrra I .n ra~:ngiy in rarr em Out - p - ,~-~ç.-r ,rits. Likea ro n iarr h1. he fair has a ,eY ar~ .i-, features ii m a: d pernaps ji~ he wri~n al -.-n a:€ andard er a sic t* su~ ext cton .~ hem. wa~ he fir~ exh,h; to ir.-~tal a cern of e~eccric gh rcz .t aa~ the ::.r:em~an. nydrn prys e~ and the ci to n dice arc erect. .: a, a. -. iniark~r was clue ccc cern ostrati in cf the K-ran aid e `.e none, and toe radio p puarry to the publicity a o.~c'at-.
Large Prize List
F ERY a - - all the provinr-e~ of Canada and e Union to t~e south, people floc. - !cun Ir~ j; cf t isands to see the exhibitions of peeless a;: u~ za. u te. ivestock and manu!aur-sf.t re roan any e medium, the C.Y.E. has teen resrsonstb.e f :r ser.og atd maintaining a high i~H f p~de and atta:nrr.ent in agrarian pursuits. - or tugh the -iis:rfhution as rinze money of over one and ne-r.ilf million 0 ::a~. It is the gathering-place of - Ii or, middeman. n-.err-hant and customer. It is the "te snrfng that keeps the clock of Canadian -" nz h:ougn toe twelve months of the year.
Built on historic ground, the romance of the early frontier days in the new world is incorporated within its flower-strewn grounds. Down near the sparkling shore line of Lake Ontario, where, all during the Exhibition days, speed boats, yachts, hydroplanes and airplanes make the waterfront a place of moving beauty and never-lagging interest, is a little log cabin, as insignificant outwardly, amid the ornate neighboring buildings, as an acorn on a forest floor—but with all the acorn’s potentialities. It is one of Ontario’s earliest houses, built when Toronto was Muddy York during Governor Simcoe’s time, and during Exhibition is utilized as headquarters of the York Pioneers, an archival society.
Years ago, before fairs even were dreamed of on this continent, the land upon which the exhibition was held was ordnance land belonging to the British government, and was rented from the army by the early Torontonians for a penny a year. In the grounds of the Exhibition at the foot of Dufferin stands a granite cairn, marking
another milestone in the history of old Upper Canada. Upon the spot once stood the first trading post in this part of Canada—Fort Rouille, established by the French in 1749. More than seventy years later the site was to echo to the report of the explosion which killed General Pike and 200 soldiers of his invading American army in the old fort, just east of the grounds.
Its Forty-Sixth Year
THUS, indissolubly, is mingled the old and the new.
It is solid soil within which the roots of the present era of expansion and progress are planted. The big fair is
not a commercial proposition only. It is nearly as essential now to the economic life of Canada as the great arteries of transportation. To capture a prize at the Canadian National Exhibition in any division, branch, or industrial and agricultural class, is to have conferred an honor with the backing of the experts of a nation behind it—and it is treated accordingly. The federal government, realizing the tremendous value of the Exhibition to the welfare of the Dominion, is glad to give it official countenance. It has acted as host to the heir to the British throne. Every prominent and distinguished visitor who has ever been in Canada during the time of the Exhibition has given it public recognition, and in most cases has been present.
Canadians generally are aware of the part played by the C.N.E. in the economic life of the Dominion. What is not so universally realized, however, is that the fair is perhaps the greatest publicity and advertising medium that our country possesses. Every year visitors to the number of hundreds of thousands from the United States, Great Britain, the West Indies, South America, Bermuda, and the countries of continental Europe make Toronto their Mecca. They bring to the Exhibition curiosity, keen, shrewd business sense, and, in the case of those making their initial visit a feeling, perhaps, of mild scepticism. They take away but one idea—an idea which is the crystallization of all they have seen and heard—that in the field of manufacturing; invention, arts, letters, horticulture, livestock breeding, agriculture and any other of the pursuits by which nations measure their stature in world accomplishment, Canada must be reckoned as an equal in many things, superior in many more, and inferior in none. And that is the feeling that turns sight-seers into customers.
As indication of the regard in which the Canadian National Exhibition is held in other countries, one of the problems faced by the management of the affair is in coping with the numbers of enquiries from those in charge of fairs all over the United States and South America, seeking advice, and assistance, asking for ideas, and requesting details of the features which have made the Canadian event world famous. These enquiries include a number from Australia and Great Britain, and the managers of the Dunedin, New Zealand, Fair send a representative especially for advice as to the means for ensuring success with that show.
In this, its forty-sixth year, secure in its place among the big spectacles of the globe, the C.N.E. is out to make a record; a record in attendance, in the quality and quantity of its features, its exhibits and amusements, and in the world territory from which it attracts exhibitors, customers and friends. This Canadian institution, going to Wembley to learn, gained knowledge but imparted it, too. It is a classic, of its kind, and an epic in the social history of the Dominion.
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