People

For the Love of Women

Barbara Wickens October 4 1999
People

For the Love of Women

Barbara Wickens October 4 1999

For the Love of Women

People

Bryan Adams and friends are tackling breast cancer

When superstar rocker Bryan Adams wrote the song Have You Ever Really Loved a Woman? in 1996, he could not have predicted where it would lead. To the top of the pop charts, yes. But the ballad also appealed to many North American womens groups, which began using it as an unofficial anthem in their various fund-raising efforts.

That led, circuitously, to Adams teaming up with a fellow Canadian, supermodel Linda Evangelista, to stage a benefit dinner and concert in February, 1998, for a breast-screening centre in her home town of St. Catharines,

Ont. The event raised more than $250,000.

Now, Adams, 39, is continuing his charitable work. This week, Key Porter Books of Toronto is publishing Made in Canada, a collection of more than 85 black-and-white photographs that Adams has taken of prominent Canadian women, from actors and artists to athletes and activists. All royalties from sales of the $29.95 coffee-table book will go to the Canadian Breast Cancer Foundation. “I’m very interested in the cause,” says Adams. He adds that his friend Donna—she asked that

her last name not be used—died from breast cancer at age 38 in the middle of the project. “She was my muse.”

The project got under way over a year ago, after Flare published a photo that Adams had taken of Evangelista. (Like Macleans, the fashion magazine is a Rogers Media publication.) While Kodak Canada Inc. donated film, Flares staff volunteered their time. Still, arranging some of the photo shoots turned into a logistical nightmare because of everyone’s hectic schedules. The Kingston, Ont.-born singer, who now lives in London, squeezed in many of the shoots while on tour.

Adams says he was particularly touched by Margaret Trudeau Kemper, who went ahead with her photo shoot shortly after her son, Michel Trudeau, died in British Columbia’s Kootenay Mountains last November. “I said she could probably use the diversion,” he says. “She was just super nice.” Here is a sample of photos from Made in Canada.

Barbara Wickens