The Back Page

McGILL—WHERE OLD IS NEW

PAUL WELLS September 15 2003
The Back Page

McGILL—WHERE OLD IS NEW

PAUL WELLS September 15 2003

It’s on demand business. And it’s making the US Open more accessible. Every year, the US Open ramps up its technology to accommodate the needs of fans, players and the media. So IBM built a scalable infrastructure on a Linux -based platform. That way, millions of fans can visit the official Web site, players can access statistical profiles of the competition, and the media can get real-time

results delivered from courtside. Everyone gets what they need. All at once.

Can you see it? It’s on demand business. Get there with (©business on demand

© United States Tennis Association 1996, 2003. business logo and e-business on demand are registered

trade-marks or trade-marks of International Businesglflthines Corporation in the United States and are used under licence by IBM Canada Ltd. Linux is a registered trad%jflHp>f Linus Torvalds. © 2003 IBM Corporation. All rights reserved.