BUSINESS

EMPLOYEE OF THE WEEK

DECLARING HOLY WAR ON HIGH PRICES

October 9 2006
BUSINESS

EMPLOYEE OF THE WEEK

DECLARING HOLY WAR ON HIGH PRICES

October 9 2006

EMPLOYEE OF THE WEEK

DECLARING HOLY WAR ON HIGH PRICES

BUSINESS

Columbus, Ohio, auto dealer Keith Dennis has sparked an uproar with a series of radio ads on an al-Qaeda theme. Dennis’s Mitsubishi dealership has recorded radio ads declaring “Fatwa Fridays,” with free rubber swords for the kiddies and sales staff dressed in burkas. “Our prices are lower than the evildoers,” one spot says, sparking protests from American Muslims. In defending the ads, Dennis said that it was “fair game” to poke “a little fun at extremists.”