THE CHARTS

ASKING THE EXPERTS

The reputational survey seeks opinions on university performance

MARY DWYER November 24 2008
THE CHARTS

ASKING THE EXPERTS

The reputational survey seeks opinions on university performance

MARY DWYER November 24 2008

ASKING THE EXPERTS

THE CHARTS

The reputational survey seeks opinions on university performance

MARY DWYER

University-bound students are keen to learn as much as possible before deciding which university to attend, quizzing those who may have an opinion worth listening to. Take those opinions and multiply them hundreds of times over and you have the idea behind Maclean’s reputational survey. What do those whose professions put them in a position to form opinions—both about how well universities are meeting the needs of students and how ready their graduates are to embark on successful careers—really think?

To find out what the professionals think about the state of post-secondary education

in Canada, Maclean’s solicited the opinion of nearly 12,000 individuals across the country, asking for their views on quality, innovation and leadership at Canadian universities. Those surveyed included university officials at each ranked institution, high-school principals and guidance counsellors from every province and territory, the heads of a wide variety of national and regional organizations, plus CEOs and recruiters at corporations large and small.

Respondents were asked to rate Canada’s universities in three categories: Highest Quality, Most Innovative, and Leaders of Tomorrow. Best Overall represents the sum of the scores for all three categories. The survey form reminds participants that Maclean’s does not expect them to be familiar with every university, and that we are asking them to provide their views only on those universities about which they have an informed opinion.

The reputational survey has a regional as well as a national component that divides the country into four key areas: the western provinces, Ontario, Quebec and the Atlantic provinces. All respondents completed a national survey; university officials, principals and guidance counsellors also completed regional ones, allowing them the opportunity to focus on the region they know best. The national and regional surveys are combined to produce the final results.

This year, a new name was added to the survey list: the University of Ontario Institute of Technology. Founded in 2003, UOIT’s relative youth precludes it from yet being included in our overall ranking, but its results on the national reputational ranking are included here in the interest of prospective students. UOIT’s results were not included, however, when the reputational indicator score was calculated as part of the overall rankings.

The reputational survey achieved an overall response rate of 7.1 per cent. Broken out by groups, the response rates were: 26.2 per cent for university officials; 4-9 per cent for high-school principals and guidance counsellors; 5-2 per cent for CEOs, corporate recruiters and heads of organizations. M

NATIONAL REPUTATIONAL RANKING

Maclean’s surveyed high-school principals and guidance counsellors, university officials, heads of organizations, as well as CEOs and recruiters at corporations across the country, asking for their views on quality and innovation at Canadian universities. This chart displays the results ©f the reputational ranking combining all the universities from the primarily undergraduate, comprehensive and medical doctoral categories into one group.

BEST

OVERALL

1 Waterloo

2 McGill

3 Alberta

4 UBC

5 Toronto

6 McMaster

7 Queen's

8 Guelph

9 Sherbrooke

10 Saskatchewan

11 Western

12 Montréal

13 Simon Fraser

14 Dalhousie

15 Laval

16 Victoria

17 Calgary

18 Memorial

19 Ryerson

20 St. Francis Xavier

21 Mount Allison

22 Ottawa

23 Wilfrid Laurier

24 Acadia

25 Concordia

26 Manitoba

27 New Brunswick

28 Winnipeg

29 York

30 Lethbridge

31 UOIT*

32 UNBC

33 Saint Mary's

34 Regina

35 Brock

36 UPEI

37 Carleton

38 Trent

39 St. Thomas

40 Mount Saint Vincent

41 Moncton

42 Windsor

43 Brandon

44 Bishop's

45 Nipissing

46 Lakehead

47 Laurentian

48 Cape Breton

HIGHEST

QUALITY

1 McGill

2 Waterloo

3 Queen's

4 Toronto

5 UBC

6 Alberta

7 McMaster

8 Western

9 Dalhousie

10 Guelph

11 Victoria

12 St. Francis Xavier

13 Mount Allison

14 Sherbrooke

15 Montréal

16 Saskatchewan

17 Simon Fraser

18 Memorial

19 Laval

20 Calgary

21 Wilfrid Laurier

22 Acadia

23 Ryerson

24 Ottawa

25 New Brunswick

26 Manitoba

27 York

28 Saint Mary's

29 Concordia

30 Lethbridge

31 Winnipeg

32 St. Thomas

33 Regina

34 Trent

35 Mount Saint Vincent

36 UPEI

37 Carleton

38 Brock

39 Moncton

40 UNBC

41 Bishop's

42 Brandon

43 UOIP

44 Windsor

45 Lakehead

46 Laurentian

47 Nipissing

48 Cape Breton

MOST

INNOVATIVE

1 Waterloo

2 McMaster

3 McGill

4 Alberta

5 UBC

6 Guelph

7 Queen's

8 Toronto

9 Western

10 Sherbrooke

11 Saskatchewan

12 Victoria

13 Simon Fraser

14 Memorial

15 Ryerson

16 Montréal

17 St. Francis Xavier

18 Calgary

19 Dalhousie

20 Laval

21 Ottawa

22 Wilfrid Laurier

23 Mount Allison

24 UOIT

25 York

26 Acadia

27 Concordia

28 New Brunswick

29 Winnipeg

30 Manitoba

31 UNBC

32 Lethbridge

33 Saint Mary's

34 Regina

35 Brock

36 Carleton

37 UPEI

38 Trent

39 St. Thomas

40 Windsor

41 Mount Saint Vincent

42 Moncton

43 Nipissing

44 Lakehead

45 Cape Breton

46 Laurentian

47 Brandon

48 Bishop's

LEADERS OF TOMORROW

1 Waterloo

2 Alberta

3 McGill

4 UBC

5 Toronto

6 McMaster

7 Guelph

8 Sherbrooke

9 Queen's

10 Laval

11 Calgary

12 Saskatchewan

13 Montréal

14 Simon Fraser

15 Dalhousie

16 Ryerson

17 Winnipeg

18 Concordia

19 Victoria

20 Memorial

21 UOIT

22 UNBC

23 Western

24 Ottawa

25 Manitoba

26 St. Francis Xavier

27 Lethbridge

28 Regina

29 New Brunswick

30 Mount Allison

31 Brock

32 York

33 Wilfrid Laurier

34 Acadia

35 Brandon

36 UPEI

37 Nipissing

38 Moncton

39 Carleton

40 Saint Mary's

41 Bishop's

42 Windsor

43 Laurentian

44 Cape Breton

45 Trent

46 Mount Saint Vincent

47 St. Thomas

48 Lakehead

Full description of the methodology, page 118. tDue to its relative youth, the University of Ontario Institute of Technology is not ranked at this time. 116 UOIT's survey results are not included when the reputational indicator score is calculated as part of the overall rankings.