March 1, 1968

FARLEY MOWAT 89
MACLEAN’S INTERVIEWS

FARLEY MOWAT

In 1952, a 31-year-old amateur biologist from Saskatoon published a book called People of the Deer and shocked the country. It was an alarming exposé of the hardships that white civilization had inflicted on Canada’s Eskimos. The book was a major achievement, and it instantly established its author, Farley Mowat, as an important Canadian writer, a controversialist, a naturalist, an ethnologist, a public scold and an interesting man.
ROSLYN & DURWARD—HAPPY? YES 2021

ROSLYN & DURWARD—HAPPY? YES

Can George Hees’s beautiful daughter Roslyn find happiness with a handsome Washington lawyer who happens to be a Negro?
ROBERT LORNE STANFIELD 2223

ROBERT LORNE STANFIELD

Okay, so he’s no swinger. BUT...
HOW I LEARNED TO HATE HARD WORK 2829

HOW I LEARNED TO HATE HARD WORK

For many years I have held the view that a smug minority of Canadians — business leaders and politicians, mainly — have been trying to brainwash the rest of us into accepting the silly idea that work, all work, is noble and that leisure, which is often wrongly confused with idleness and laziness, is sinful.
FOR THE SAKE OF ARGUMENT 1011

FOR THE SAKE OF ARGUMENT

Escott Reid says: It’s time Canada worked boldly to seat Red China in the UN, and really helped have-not nations
WHY BERTON WORKS SO DAMNED HARD 2627

WHY BERTON WORKS SO DAMNED HARD

“BOB: THE BERTON BOOK was discussed at this morning’s publishing meeting. I feel it’s an important book and we should go ahead with a first printing of 100,000 paper and 3,000 cloth. Please take it from here, JM” That’s the way Canadian publishing history was made, at any rate according to Elsa Franklin, who sent off reproductions of this scrawled memo from Jack McClelland, the publisher — sent them off to book dealers to promote the publication, on February 10, 1968, of Pierre Berton’s new book, The Smug Minority.
MONTREAL? WRONG. IT’S EDMONTON 1213

MONTREAL? WRONG. IT’S EDMONTON

IF YOU GOT FOOLED by the picture at the right, you can be sure you’re not alone. Edmonton hasn’t really become another Montreal — not yet, anyway — but it’s trying. And for visitors who could never contemplate the old Edmonton without either wincing or yawning, the new Edmonton is a surprising, exciting and sometimes bewildering place.
"Son of Expo”? That’s no joke—Drapeau’s behind it 0_21
MACLEAN'S REPORTS

"Son of Expo”? That’s no joke—Drapeau’s behind it

CRITICS AND DOUBTING Thomases in Montreal are at it again. They just don’t believe Mayor Drapeau can keep the spirit of Expo 67 alive. Man and His World, or Terre des Hommes, as the Son of Expo is called, opens May 17, and Drapeau himself predicts 30 million people will visit it.
MAILBAG 6869

MAILBAG

Face it, girls, you’ve muffed it
A MATTER OF IMAGE 3435

A MATTER OF IMAGE

Since images are now more vital than truths or policies, the men jostling for Lester Pearson’s job are in trouble. They’re all honest, dedicated, even brilliant public servants and parliamentarians. But they’re still Canadian politicians, which — imagewise — is synonymous with dull, dull, dull.
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