January 7, 1985

ANALYSIS

Canadians claim the future

SEXUALITY

Canadians rate their sex lives

EMPLOYMENT

Fear and hope in the workplace

Canadians claim the future 1213
ANALYSIS

Canadians claim the future

For most Canadians at the beginning of 1985, the traditional Happy New Year greeting was more than a seasonal greeting, more than a midnight wish. It was, instead, a collective fitness report, a three-word summary of the state of the nation’s psyche.
Canadians rate their sex lives 2425
SEXUALITY

Canadians rate their sex lives

Canadians have changed a great deal from a time when public morality decreed that brides should be virginal, husbands kept out of the way of divorcees and children sheltered from the facts of life. Now, premarital sex is more common, divorce is at least accepted, and sex education is offered by many schools.
Fear and hope in the workplace 3233
EMPLOYMENT

Fear and hope in the workplace

It is a reality that touches most Canadians either directly or through friends and relatives: for nearly every nine Canadians working there is one unemployed, fully 11.3 per cent of the country’s available work force. The impact of that fact is evident in the replies to The Maclean’s/Decima Poll.
Young;—and not so restless 3637
YOUTH

Young;—and not so restless

In the past century, society’s chroniclers have labelled each new generation of young people with a distinctive epigraph. In the 1890s the youth were “gay,” they were “fast” in the 1920s and apathetic in the 1950s. The page turned on the “flower children” of the 1960s and yielded to the “me” generation of the 1970s.
The way women see themselves 2829
WOMEN

The way women see themselves

Gisèle Beauchemin and Peggy Steacy are 4,000 km, a generation and several ideological light years apart. At 31, Beauchemin, a mother of two, manages a busy household, leads an active social life—and works long and often irregular hours as administrative director of a successful children’s theatre in Beloeil, Que.
Of money and politics 1617
THE ECONOMY/GOVERNMENT

Of money and politics

The dilemma facing any popular new government is that eventually it is unlikely to fulfil the expectations it has created. The elements for Prime Minister Brian Mulroney’s day of reckoning already seem to have fallen into place. His first major collision with the electorate could take place within months.
Taking stock of the family 2021
THE FAMILY

Taking stock of the family

On the surface, the evidence of family breakdown appears incontrovertible: one in every three Canadian marriages ends in divorce, fertility rates are falling, and alarmingly high numbers of children are being raised by one parent only.
Assessing the sunset years 4041
AGING

Assessing the sunset years

Carl Case cracked open his nest egg when the recession became acute in Western Canada last year. To support his faltering real estate investments, he withdrew his registered retirement savings plans. The 42-year-old horse trainer from Calgary is an optimist who says that his generation will be healthier and happier in old age than those who are elderly now.
Selling to the modem woman 5455
BUSINESS/ECONOMY

Selling to the modem woman

The tailored businesswoman stares icily from a billboard. In her hand is a large cigar, and she is decorated with large amounts of gold and diamond jewelry. An accompanying slogan declares: “You’re worth Mappins.” The advertisement is part of a provocative national billboard and magazine campaign by Mappins, a retail jewelry chain operated by Toronto-based Peoples Jewellers Ltd., to convince businesswomen to buy their own jewelry.
A confident nation speaks up 1011
DECIMA POLL

A confident nation speaks up

Treading water is no longer our national sport. Instead of cringing before uncertain economic indicators, shaking fists at politicians or bowing to hidebound social restraints, most Canadians at mid-decade are confident about themselves and optimistic about their country.
December 311984 January 141985