It’s the smart thing nowadays to have picnics without work. They are called picnics à la Heinz because the Heinz Shelf provides most of the food needed for a joyous, satisfying, outdoor meal. You simply fill the hamper with Heinz delicious picnic-makers, add a loaf or two of fresh bread and . . . away you go !
And what a lunch you’ll have! Heinz delicious, homerecipe Soup — quickly heated in the tin and sealed in vacuum bottles. Sandwiches of Heinz Peanut Butter, Heinz Sandwich Spread, Olives. Salads made with Heinz relishes and pickles, dressed with Heinz Vinegars, Prepared Mustard, Olive Oil, Mayonnaise. For picnickers who want a sturdier meal — Heinz Oven Baked Beans and Heinz Cooked Spaghetti. Doesn’t it sound like a real picnic? Isn’t it simple?
By all means keep the Heinz Quick Feast Shelf well stocked. But be sure yours is really a HEINZ shelf. There’s so much difference. Everything Heinz makes has true, natural flavour . . . no artificial colourings or flavours are ever used . . . only choice ingredients, perfectly prepared and safely sealed. Heinz prices are much reduced, today, too.
The story you want is part of the Maclean’s Archives. To access it, log in here or sign up for your free 30-day trial.
Experience anything and everything Maclean's has ever published — over 3,500 issues and 150,000 articles, images and advertisements — since 1905. Browse on your own, or explore our curated collections and timely recommendations.WATCH THIS VIDEO for highlights of everything the Maclean's Archives has to offer.