PREVIEW

A LOOK AT TOMORROW IN TERMS OF TODAY

Tories gambling on long-term power Toronto sophisticated? Upcoming book says yes Seafood news from a landbound province

January 30 1960
PREVIEW

A LOOK AT TOMORROW IN TERMS OF TODAY

Tories gambling on long-term power Toronto sophisticated? Upcoming book says yes Seafood news from a landbound province

January 30 1960

A LOOK AT TOMORROW IN TERMS OF TODAY

PREVIEW

Tories gambling on long-term power Toronto sophisticated? Upcoming book says yes Seafood news from a landbound province

HOWEVER THE VOTERS FEEL, the Conservative cabinet is confident it'll be in office for years. Witness these housing shifts ministers have made since they took power in '57: George Hees (Transport) has sold his Toronto house, now just keeps a flat there and lives in a large Ottawa apartment; Donald Fleming (Finance) has also sold his house in Toronto and now lives in a rented bungalow in Ottawa; Davie Fulton (Justice) has bought a large house on Ottawa's Laurier Avenue; George Pearkes (Defense) has moved from the boarding-house room he lived in while in opposition into a large apartment.

TORONTO, long the subject of hog-town jokes and jibes, will get a literary bouquet next fall when Longmans Green brings out the second novel ol Ottawa housewife Phyllis Brett Young. (Her first. Psyche, is showing signs of becoming a Canadian best seller.) In Torontonians, Mrs. Young will treat Toronto as the "sophisticated, cosmopolitan city it is" and will warn against the dangers of materialism. "It's time someone wrote a genuine, drv-martini-in-hand Canadian novel,” she told Maclean’s.

SALESMEN’S WIVES will be joining the boss in egging them on to cver-bigger orders. Behind the wives: Prize Incentives Ltd., a new company based in the Toronto suburb of Scarborough, that tees up programs for sales managers. PI distributes its own catalogue — with everything from ties to toasters — and attaches a certificate for Eaton's, in case the salesman or his wife isn't inspired by anything in the PI catalogue. Fifty firms have snapped up the scheme.

OUR NEWEST SEAFOOD will come from, of all places. Alberta — one of our two land-bound provinces. Called "shrimp chips." its made of Hong Kong shrimp powder and it’s designed for nibbling. Entrepreneurs are Eunice Baum, a Calgary housewife, and her neighborhood grocer.

Les Cotton. Another new seafood-to-watch: farm-fresh trout, now being grown for sale ($1.50 a pound) on a five-acre B. C. farm by Ed Brenner, a former Alberta construction man.

LETTERHEAD TO WATCH: That of the World Federalists, a post-'45 movement that's plumping for a world government. Mrs. Joy Denton Kennedy. Ontario grandmother and Canadian president, hopes to crowd her stationery with the cream of Canadian Who’s Whos. Newest additions to the list (which already includes Dr. Brock Chisholm. McGill Prol.

N. J. Bcrrill and Senator J. T. Haig): Saskatchewan Premier Tommy Douglas, Newfoundland MP James Tucker. Quebec businessman Leonard F. Long and U. of Western Ontario law-school dean Ivan C. Rand. After she gets a 11 the big-name sponsors she wants? "City chapters from Dawson ( ity to Halifax,” promises Mrs. Kennedy.

WARM ON THE HEELS OF PRESIDENT EISENHOWER, John Diefenbaker will add even more miles to his record as our travelingcst PM this year. He’s already hooked for Mexico (in April) and England (in May). Now. Ottawa’s guessing he’ll head for Africa too. Possible date: Oct. 1, Independence Day in Nigeria. But he wouldn’t want to he the only nonAfrican prime minister there, so his plans on this still aren t firm.

COOKBOOK TO WATCH: A 497-page work called Traditional Ukrainian Cookery. Author is Savclla Stechishin, wife of a Saskatoon lawyer. Going into its second printing (in two years) the book is selling like holubtsi. Among the best customers: third generation Ukrainian-Canadians who want to cook like mother used to. Meanwhile,

Mrs. Stechishin is teaming with her husband on a history of Ukrainians in Canada. He’s already the author of a Ukrainian grammar used in U. S. and Canadian high schools and universities.