DO BOOMING SALES in cassette tape-recorders and their handy, pre-recorded cassettes mean that disc records are due for a serious decline?
A good many people in the record industry think so, and some insiders are predicting that within five or 10 years, discs will no longer dominate the market.
But one new invention, to be launched in Canada this spring, promises to create a brisk new market in discs — in a revolutionary form.
It’s the pocket disc, a flexible vinyl record the size of a doughnut and scarcely thicker than a sheet of heavy paper. The little discs are so light and compact you could carry 50 of them in your pocket and so durable they’ll be sold without protective jackets. (You can bend them, walk on them, scribble on them or cut into them and they’ll still track.)
Park Lane, a firm which expects to be first to market them in Canada, claims the little discs double the playing life of a 45-rpm single yet will sell for about 50 cents (compared to 70 cents or more for a 45). Sound reproduction, the makers claim, is virtually, as good.
One drawback: you can’t play
them on an automatic record changer (because a pocket disc’s grooves start about where a conventional LP ends). But they play on any manual 33Vâspeed machine with a standard microgroove needle — or on a special new pocket-sized combination radio-record player (price: about $40).
The story you want is part of the Maclean’s Archives. To access it, log in here or sign up for your free 30-day trial.
Experience anything and everything Maclean's has ever published — over 3,500 issues and 150,000 articles, images and advertisements — since 1905. Browse on your own, or explore our curated collections and timely recommendations.WATCH THIS VIDEO for highlights of everything the Maclean's Archives has to offer.