Customers were “really skeptical” this June when a Mystic Tan booth was installed at Hawaiian Beach Tanning in Ladner, B.C., concedes “certified tanning expert” Kylie Rois. Now they’re lining up, getting naked and paying $25 for a sprayed-on fake tan.
At first blush, there is a yuck factor to overcome—the booth resembles a human carwash. Nozzles mist the customer with
a solution of skin moisturizers and the sugar-derivative dihydroxyacetone, which reacts with proteins in the skin. The result, says Rois, is “a really good, healthy glow” that lasts for about a week. Without the punishing rays of the sun, there is the added
bonus of skin left “baby-butt soft.” Two of the $49,500 booths are also installed in Victoria—the beginning of a national sales campaign to paint the country tan. The Canadian franchise for Texas-based Mystic Tan is owned by Vancouver real estate czar Peter Thomas. Though the concept seems a curious fit for Thomas, co-founder of Century 21 Real Estate Canada, it’s based on a Realtor’s guiding mantra: location, location, location. Where better to sell a sunless tan than in a Canadian winter? Ken MacQueen
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