Overture

Step right up and get your Mystic Tan

Ken MacQueen September 17 2001
Overture

Step right up and get your Mystic Tan

Ken MacQueen September 17 2001

Step right up and get your Mystic Tan

Customers were “really skeptical” this June when a Mystic Tan booth was installed at Hawaiian Beach Tanning in Ladner, B.C., concedes “certified tanning expert” Kylie Rois. Now they’re lining up, getting naked and paying $25 for a sprayed-on fake tan.

At first blush, there is a yuck factor to overcome—the booth resembles a human carwash. Nozzles mist the customer with

a solution of skin moisturizers and the sugar-derivative dihydroxyacetone, which reacts with proteins in the skin. The result, says Rois, is “a really good, healthy glow” that lasts for about a week. Without the punishing rays of the sun, there is the added

bonus of skin left “baby-butt soft.” Two of the $49,500 booths are also installed in Victoria—the beginning of a national sales campaign to paint the country tan. The Canadian franchise for Texas-based Mystic Tan is owned by Vancouver real estate czar Peter Thomas. Though the concept seems a curious fit for Thomas, co-founder of Century 21 Real Estate Canada, it’s based on a Realtor’s guiding mantra: location, location, location. Where better to sell a sunless tan than in a Canadian winter? Ken MacQueen