THE MAIL

THE MAIL

‘No salary cap, no salary. No owners, no agents. Fans who can interact with players. Real jobs, real life. Curling—an honest Sport available to all.’

Maymar Gemmell March 7 2005
THE MAIL

THE MAIL

‘No salary cap, no salary. No owners, no agents. Fans who can interact with players. Real jobs, real life. Curling—an honest Sport available to all.’

Maymar Gemmell March 7 2005

THE MAIL

‘No salary cap, no salary. No owners, no agents. Fans who can interact with players. Real jobs, real life. Curling—an honest Sport available to all.’

Maymar Gemmell

Gulling me softly

Your cover story on entertainment embedded with ads (“TV’s new tricks to sell you stuff,” Feb. 21) has reinforced my intention to raise marketing savvy children. We need to ensure that the next generation can spot the advertising in their entertainment, clothing and food. The day my son said, “You know, mum, they just put the toy in the kid’s meal so I’ll ask you to take me there,” I knew I was making some headway. Now, as the lines between programming and advertising become more and more blurred, I’ll have to teach them to be aware of the less obvious marketing, too.

Kathleen Murphy, Barrie, Ont.

As a high school teacher, I read with interest that people from the age of 15 to 34 are “exhibiting a high tolerance for integrated ads” because “young people have grown up surrounded by brands.” The fact that corporations are forcing themselves into every aspect of society should not be something to which we surrender. At my school, we now depend on the revenues from soft-drink vending machines, and our principal has announced over the PA that this cola is “our school’s official soft drink.” At a recent graduation ceremony, the same drink manufac-

Fond farewells

In the Jan. 24 issue of Maclean’s, Editor Anthony-Wilson Smith announced his resignation. Readers responded in droves with good wishes. A sampling to mark his final week.

I always read your editorials and, even when I disagreed with you, they gave me pause for thought. Please know that I will miss your contribution.

Margaret Weeks, Kingston, N.S.

My husband and I look forward to receiving the magazine every week, and your Editor’s Letter is one of its special ingredients. It is not only thought-provoking, but always

turer provided “grad packs” with coupons for the latest blockbuster. If schools and other publicly funded institutions need money, it should be coming from government, not from corporations with their own agendas. Amy Melchlorre, Picton, Ont.

The season of our discontent

I would like to thank the NHL and its players for cancelling the NHL season (“Sorry just doesn’t cut it,” Hockey, Feb. 28). It is impressive to think about the values and

carefully written in a non-judgmental way. I don’t believe there is a better editorial in any other magazine. You will be much missed in this household.

Joyce Janzen, Nanaimo, B.C.

The Editor’s Letter is the first thing I read every week. You have steered the magazine well, and under your guidance it has reached lofty heights as the Canadian magazine. You will be missed. Anar Simpson, Calgary

We were distraught to read you are leaving Maclean’s, but we decided to take the glasshalf-full approach and be thankful for having been able to read your column for the past four years. In all the magazine subscriptions we’ve received, your column is the only one

Letters to the Editor: letters@macleans.ca

lessons they presented us in how businesses should be run. Even if the NHL ever starts up again, I would rather stick to the junior games I discovered this year. They can be a lot more fun.

Caetano Feijao, Toronto

Not even war has cancelled an NHL season. Now, it was done for money. And money has been the whole issue—not the game, not the passion, not the fans. If the players are so smart and know how to run an NHL franchise, let them buy one and show us how to do it properly.

Lou Novosad, North Vancouver, B.C.

It was not the bickering between the owners and players over salaries that soured my opinion of the NHL. It was the quality of the game. Too many whistles and too many penalties. Even after they straighten out this self-inflicted financial quagmire, hockey will still be far from reformed.

Stephen Rowe, St. Louis

I will always wear my Canadiens cap with pride. I owe Les Glorieux that much, and I figure I owe my daughter a glimpse of history, a chance to experience a game that has shaped our country as much as our healthcare system, wheat fields and snow. Here’s to hockey in 2005/2006! Go, Habs, go!

Jason Santerre, Montreal

From gold mines to minefields

Steve Maich’s column (“Anger’s short shelf life,” All business, Feb. 14) about the new

we look forward to reading and discussing every week.

Jeff and Jess Brisbois,

Musquodoboit Harbour, N.S.

When I read your Editor’s Letter, it feels as if you and I are having a discussion in my den. Your style is personal, but it’s unfailingly objective. Thank you.

Mel Durdle, St. John’s, Nfld.

Your magazine provides enough enlightenment and entertainment for my wife and I that we seldom have need for newspapers or TV. I always appreciate the intelligent articles starting with your Editor’s Letter. Thanks for being part of our lives.

Jim and Susan Stockall, Whitecourt, Alta.

ambivalence toward the corporate accounting scandals of a few years ago was very one-sided. Obviously, he is not one of the many people who’ve had their business lives turned upside down by the regulations proceeding from the corporate debacles. I deplore the acts of those executives who thought their companies were their own personal gold mines. However, having employees spend precious time every month, every quarter and at year-end to check spreadsheets for internal accuracy does little to insure that fraud will not occur again. It only overextends the public accounting resources. And that’s why there are whispers of relaxing the rules—to allow companies to go about their business and make money for everyone.

Cyndi Miller, Foster City, Calif.

The King and I

While I am glad that Prince Charles is finally marrying his soulmate (“Happily ever after?”, Royalty, Feb. 21), I must say he is never going to be my king. I am a Canadian with loyalty to Canada only; I have no loyalty to the monarchy in any way or form.

Brett Barager, Newmarket, Ont.

How interesting that Patricia Treble characterizes Camilla Parker Bowles as famously “discrete.” I’m sure that the future Duchess

of Cornwall is indeed individually distinct, as well as capable of preserving prudent silence. Sandra Shepard, Vancouver

Taking our medicine

I have one small point to make about Donald Coxe’s otherwise excellent essay, “Pain of the pill makers” (Feb. 21). I disagree that the annual increase in projected lifespans will shrink or disappear as supplies of new blockbuster drugs do the same. My sense is that people are unmotivated to adopt healthy lifestyles because they overestimate the efficacy of new developments in medicine to prolong the quality and length of their lives. Hopefully, with a sober assessment of what medicine can really offer, we will become more invested in living healthier, longer and more rewarding lives.

People are unmotivated to adopt healthy lifestyles because they overestimate the efficacy of drugs

Taki Caldis, Vancouver

After reading Danylo Hawaleshka’s piece on discount prescription drugs online (“Ottawa drug bust,” Business, Feb. 21), I would like to say that free enterprise should prevail. If small Canadian businesses like Internet

pharmacies have found a profitable way to operate while employing a local workforce, allowing access to affordable drugs for those less fortunate while remaining within the law, why should corporate politics get in the way? Big Pharma: stay out!

Jean Houde, Trenton, Ont.

Teeing off Canadians

I was not amused by Jean Chretien’s testimony at the Gomery inquiry (“A risky road ahead,” Politics, Feb. 21). I thought I was used to his arrogance, but it seems to have reached a new level since he left office. The lame stunt with the golf balls took unbelievable nerve. Chrétien was not contrite at all and passed the buck again on the sponsorship scandal. Moreover, he continued to make the case that the whole thing was about fighting separatism. Patriotism truly is the last refuge of scoundrels.

Jason Baker, Toronto

The Canadians who applauded Jean Chretien’s performance before the Gomery commission should realize that his display of disrespect is not far removed from the bullying and evasiveness he showed as prime minister. Paul chiasson, Moncton, N.B.

I was not surprised in the least at the testimony made by either our past prime minister or our present Prime Minister. They answered nothing and said nothing.

Gerry Cutforth, High River, Alta.

Kindred spirits

Thanks for the articles on two great Canadians in your Feb. 14 issue. The obvious one was Carberry, Man., bush pilot and First World War ace Wilfrid (Wop) May, whose exploits are known to all too few of us (“Wings of a hero,” History). Had he been an American, a major movie would have been made about his extraordinary life. Less obvious was the Q & A with the Prime Minister’s parish priest, Father John Walsh (The Maclean’s Interview). Most Montrealers know Father Walsh as a gifted cleric who is constantly working for the welfare of people, along with interfaith dialogue and understanding. An enthusiastic Catholic, he manages to find ways to marry church teachings to modern times, as was demonstrated by his comments on same-sex marriage. Ken Frankel, Montreal