Nestled in England’s picturesque Cotswolds district, the little town of Tetbury is famous for its pubs and antique shops, its 17th-century market house, and for a contest dating from the Middle Ages in which competitors race up a hill carrying 60-lb. sacks of wool. As of last week, however, Tetbury can boast another claim to fame: its new greengrocer is heir to the British throne.
Prince Charles has opened a shop on Tetbury’s High Street. Called Highgrove, it specializes in organic produce grown at Charles’s nearby country estate, Highgrove House, and offers a range of over 700 products chosen by the Prince of Wales. When the wooden doors swung open last Tuesday, the shelves were stocked with leeks, turnips and other fresh seasonal vegetables alongside juices, preserves, honeys, chocolates and biscuits—all made in the area from local ingredients. Patrons of Highgrove will also have access to certain items Charles has developed a fondness for in his travels. His preferred brand of champagne is on offer— reasonably priced at £29.95—as are soaps from Lebanon, manufactured in the world’s oldest factory.
Though the British press has been quick to point out the higher-priced items—commemorative vases and prints of Charles’s paintings will set you back a hefty sum—the vegetable prices compare favourably to those in the local supermarket. All proceeds from the shop and its products, which may eventually become available in stores across the U.K., go to the prince’s Charities Foundation, for which his growing business ventures have earned millions of pounds in the last several years. And while the residents of Tetbury shouldn’t expect to see Charles behind the counter on a regular basis any time soon, the Prince of Wales will certainly have a pleasant retirement business with which to occupy himself if he decides the monarchy isn’t all it’s cracked up to be. M
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