February 25, 1961

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THE HIDDEN FAILURE OF OUR CHURCHES

WHEN THIS YEAR'S CENSUS, the first since 1951, is made public it will contain the statement that at least nine Canadians in every ten are adherents of a Christian church or have been committed to one by their parents or guardians. Together these sixteen million declared Christians make up Canada's largest moral force by far.

Science tracks the truth about car killings

TRAFFIC ACCIDENTS kill more people in the prime of life, in Canada and the United States, than any one disease. A “cure” for traffic accidents would save more lives than Salk vaccine and penicillin put together. And a small group of research scientists at the Harvard Medical School in Cambridge, Mass., is well on the way to proving that most traffic accidents can be cured if the same scientific intelligence that defeated polio and pneumonia can be focused on this other major killer. By Ian Scianders17 min

FRENCH CANADIANS IN PARIS

There are 2,500 of them—artists, students, lawyers, comedians, businessmen and bums. In Paris they’re all characters with quaint accents and “frighteningly Catholic” morals By LESLIE F. HANNON16 min

THE HIDDEN PERSUADERS AT HOME

THE CONSUMER — you and I, that is —may buy one brand of shaving cream in preference to another for the seemingly sane reason that it stings less, but there are others who would have it that there are darker reasons why we make such a choice. It’s difficult, even impossible, to argue the point, because these dark reasons are supposedly unconscious.

BACKGROUND

Without fanfare — or even so much as a small ad in a newspaper — a few Canadian stores offer the greatest fashion bargains in North America. Known as "bonded models,” they are suits, coats and dresses made by Europe's leading designers — not what the trade calls line-for-line copies, or adaptations, but the originals themselves, with every pleat, tuck and button in place, exactly as they were created in Paris or Rome. By JUDITH KRANTZ8 min

End of the high-living, padded-expense-account era?

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PREVIEW

End of the high-living, padded-expense-account era?

While unemployment statistics and arguments capture headlines across the country, another serious symptom of recession seems to be going almost unreported. As unobtrusively as possible — for fear of alarming shareholders, lowering employee morale and admitting weakness to competitors — hundreds of companies in Canada are tightening their belts.