In the very short time since he retired from hockey, where he was known as the Great One for the many records he holds as a super hockey player, Wayne Gretzky is seemingly on a supersonic pace to set new records in the commercial world of advertising (“Wayne’s new world,” Cover, Nov. 22).
Investors, giddy with profits, have nicknamed it the Nortel Index. Last week, the Toronto Stock Exchange 300 composite index closed at 7,890, nearly 70 points above the record high it set back in April, 1998. Fuelling that resurgence are dozens of high-tech companies, notably Canada’s largest, Nortel Networks Corp.By Tom Fennell5 min
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